Last night, Animal Collective’s ‘Sweet Road’, from Sung Tongs, finally reached the general public. That is, the general public ages 2-6. Solid info is scarce at this point, but one thing is clear; ‘Sweet Road’ was used in a commercial for Crayola crayons and markers. The song appeared in a stripped down version, featuring more instrumentation and less vocal work. After a slight backlass session, Avey Tare left the following message on the Collected Animals message board:
yes noah and i ok’d our song being in that commercial. They sent us a version so we could see it before hand and found it really funny and i checked up some on crayola just to make sure they werent that bad of a company which from the info i gathered seems like they are ok.
I wouldnt expect to be seeing our songs in too many other commercials. We are pretty careful about it. We turn down mostly everything (alot of beer commercials actually…always asking for sweet road…go figure) and dont feel the need to expose our music that way. This particualr instance seemed cool cause it invovled somthing for kids and somthing which had a big impact atleast on me when i was young, that being crayola markers and crayons.”
I haven’t found a video yet, but I’ll post it as soon as it’s up.